A “Love Letter” to Direct Mail

Dear Direct Mail,

In the spirit of Valentine’s Day, I wanted to drop you this note of heartfelt appreciation. When I think of all the times you’ve come through for me, I swoon. You’ve been around a lot longer than your digital friend, Email. And even though Email is getting more attention these days, you keep chugging along. Postal rate increases and format restrictions be damned! You’re still here and my heart grows fonder every year.

How do I love thee? Let me count the ways:

1. You’re the real thing.

You show up in my mailbox every day. I look forward to seeing your array of offers, sales and coupons that save me time and money. I love the texture of your paper and the smell of your fresh ink. I can read you whenever and wherever I want – no batteries required.