Insights
7 Marketing Tips to Stay Ahead
The last 3 years have seen an upheaval in the marketing world. The disrupters are being disrupted and you need [...]
Email Marketing or Marketing Automation?
Explanations of both and 7 questions to help you choose the right one. Email marketing. Marketing automation. PoTAYto. PoTAHto. Geez, [...]
Marketing Technology to Watch in 2016
The line between marketing and technology is becoming blurred. Marketers need to stay abreast of the ever-changing world of tech. [...]
Is Marketing Automation Right for You?
Your marketing efforts will likely never be completely automated (job security) but there are platforms out there that can help [...]
3 Easy Steps to Creating a Customer Profile
“If you build it, they will come,” is a swell line for a blockbuster movie, but it really doesn’t fly [...]
5 TED Talks to Inspire Marketers
We are constantly trying to think of ways to become better marketers. TED Talks are thought-provoking brainfood and we’ve compiled [...]
What Do Customers Really Want?
... Just Ask. Think back to your earliest memories of being asked about your preferences. Peanut butter and jelly [...]
Customer Retention 101:
Are you making the grade? If your company is like most, 80% of your revenue comes from 20% of [...]
A Manager and a Pig Walk Into A Marketing Department
THE GENESIS OF A MARKETING PROJECT A manager and a pig walk into a marketing department. The manager introduces [...]