FetchRev – Marketing Automation for FECs
Are you a family entertainment center? It's hard to juggle all of the priorities and maximize your marketing budget return on investment. That's why automated marketing software like FetchRev exist. [...]
CRM Programs and Loyalty Marketing
CRM (Customer Relationship Management) programs have become essential for nearly all businesses. Companies like SugarCRM and HubSpot serve small businesses and Salesforce and Marketo are enterprise level CRM programs. [...]
Will Virtual Reality Ruin the Travel Industry?
Virtual reality is not new. I remember years ago strapping on a beach ball-sized helmet and going through mazes with my Gateway computer. Not Kidding. What’s new is the sophistication [...]
Personalization in Emails to Increase Engagement
Whether it’s the positive feeling you get when someone remembers your name or content tailored to your preference, personalization is one key to good ROI. We can thank Millennials and [...]
Is Pokemon Go Good for Business?
Pokemon Go has taken 2016 by storm and has people mindlessly wandering the streets in search of pokemon. Next time you're out, look for people staring at their phone like [...]
The Future of Email Deliverability
It's hard to get into your customers inbox already but it's getting tougher. With landlines disappearing, scammers are moving to email and mobile scams. This increase in phishing activity will hurt [...]
Is Salesforce Connections Free?
No. Salesforce Connections is (usually) not free. It was in 2015, but let's call it a fluke since they were merging with ExactTarget. Salesforce is a world-class CRM and their [...]
Email Marketing or Marketing Automation?
Explanations of both and 7 questions to help you choose the right one. Email marketing. Marketing automation. PoTAYto. PoTAHto. Geez, Louise. Aren’t they the same? They both use email and [...]
Marketing Technology to Watch in 2016
The line between marketing and technology is becoming blurred. Marketers need to stay abreast of the ever-changing world of tech. After much research and testing of new technology, we thought [...]
Is Marketing Automation Right for You?
Your marketing efforts will likely never be completely automated (job security) but there are platforms out there that can help with implementing your strategy. Marketing Automation software is becoming more [...]