FetchRev – Marketing Automation for FECs
Are you a family entertainment center? It's hard to juggle all of the priorities and maximize your marketing budget return on investment. That's why automated marketing software like FetchRev exist. [...]
Designing Email Templates for Segmentation
Segmenting your customer data for more personalized communications is a great best practice and something every marketer should be doing. Segmentation leads to more customer-centric customized messages and will easily [...]
Personalization in Emails to Increase Engagement
Whether it’s the positive feeling you get when someone remembers your name or content tailored to your preference, personalization is one key to good ROI. We can thank Millennials and [...]
7.5 Email Best Practices and Related Hot Trends
In our guide entitled “Email is Your Marketing Clydesdale”, we confirmed that email is a marketing workhorse and worthy of inclusion in most campaigns. ROI is sky-high and it’s deliciously [...]
Add To Calendar – Create Links for your Email or Website
You're trying to increase engagement in your emails and you have an event coming up. You want to make sure your customers don’t miss it. Save the Date and Event Invitation [...]
Bulletproof Buttons – Protect your CTA
Don’t let your CTA go missing when images are turned off in email. Use bulletproof buttons. We spend so much time carefully crafting our email marketing messages and following best [...]
Dynamic Content – Winning with Email
Email marketing is one of the most powerful channels you can use for delivering targeted content to your customer base. Even in its most basic form, email marketing can produce [...]
The Future of Email Deliverability
It's hard to get into your customers inbox already but it's getting tougher. With landlines disappearing, scammers are moving to email and mobile scams. This increase in phishing activity will hurt [...]
Video in Email – Driving Customer Engagement
We’re all looking for ways to increase engagement with our emails. Best practices like personalization and dynamic content are very effective. But you want to kick it up a notch [...]
Is Salesforce Connections Free?
No. Salesforce Connections is (usually) not free. It was in 2015, but let's call it a fluke since they were merging with ExactTarget. Salesforce is a world-class CRM and their [...]