Segmenting your customer data for more personalized communications is a great best practice and something every marketer should be doing. Segmentation leads to more customer-centric customized messages and will easily [...]
Whether it’s the positive feeling you get when someone remembers your name or content tailored to your preference, personalization is one key to good ROI. We can thank Millennials and [...]
In our guide entitled “Email is Your Marketing Clydesdale”, we confirmed that email is a marketing workhorse and worthy of inclusion in most campaigns. ROI is sky-high and it’s deliciously [...]
You're trying to increase engagement in your emails and you have an event coming up. You want to make sure your customers don’t miss it. Save the Date and Event Invitation [...]
You've decided to advertise on Facebook. The user interface is super simple to use but there are a few things we've learned that we'd like to share. Let's talk about [...]
Display ads are difficult to do well and now we're lucky if they're seen at all. Ad blocking is standard for Apple IOS and most smartphones but there is another problem that marketers need [...]
One of our employees recently had a great experience with Chase Bank and it reminded us of why direct mail still works and works well. We'll call this employee Tim. [...]
Don’t let your CTA go missing when images are turned off in email. Use bulletproof buttons. We spend so much time carefully crafting our email marketing messages and following best [...]
We’re all looking for ways to increase engagement with our emails. Best practices like personalization and dynamic content are very effective. But you want to kick it up a notch [...]
We are constantly trying to think of ways to become better marketers. TED Talks are thought-provoking brainfood and we’ve compiled some great ones for your viewing pleasure. TED Talks are [...]
