Inventive Customer – Customer Loyalty Type
The inventive customer is an independent thinker who prides himself on being logical. They are complex problem solvers that go looking for challenges and new ideas. Although they're reserved, that [...]
Breakthrough Creative in a Politically Correct World
You’ve been there. Your team comes up with the BEST.CREATIVE.EVER for a direct mail campaign. You just know this is going to get 50% response rate and win all kinds [...]
Should I Hire a Marketing Consultant?
There are many reasons why you might hire a marketing consultant: You're stuck on a project You can't seem to get 'out of the weeds' to focus on bigger issues [...]
Designing Email Templates for Segmentation
Segmenting your customer data for more personalized communications is a great best practice and something every marketer should be doing. Segmentation leads to more customer-centric customized messages and will easily [...]
Ted says “take me to Cuba”: A Story of Customer Lifecycle Marketing
A hot topic in marketing circles today is “customer lifecycle marketing.” That’s a big term and it sounds really complicated. In a nutshell, customer lifecycle marketing is the process of [...]
Dynamic Content – Winning with Email
Email marketing is one of the most powerful channels you can use for delivering targeted content to your customer base. Even in its most basic form, email marketing can produce [...]
3 Easy Steps to Creating a Customer Profile
“If you build it, they will come,” is a swell line for a blockbuster movie, but it really doesn’t fly in the business world. In our competitive environment, you need [...]
Customer Retention 101:
Are you making the grade? If your company is like most, 80% of your revenue comes from 20% of your customers. And yet, many firms forget this and spend [...]