Science of Customer Loyalty
Understanding the science of customer loyalty has become more important than ever to remaining relevant and continuing to grow. Every industry will experience disruption on some level. Even new industries [...]
2017 Travel Marketing Trends
A new year is here and it presents a new set of opportunities and obstacles. Last year brought about a lot of change in conventional media channels. Consumer trust has taken [...]
What makes customers loyal?
What makes customers loyal to your brand? That’s a question companies should continue to ask themselves. Reasons for customer loyalty will vary across your customer segments and can change over [...]
What really drives customer advocacy?
The key to customer advocacy: exceed the WIIFM. Customer advocacy is the beloved, coveted last phase of the customer lifecycle: Awareness>Interest>Desire>Action>Loyalty>Advocacy. (To learn more, read our related article customer lifecycle [...]
Chase Bank – Winning with Direct Mail
One of our employees recently had a great experience with Chase Bank and it reminded us of why direct mail still works and works well. We'll call this employee Tim. [...]
Ted says “take me to Cuba”: A Story of Customer Lifecycle Marketing
A hot topic in marketing circles today is “customer lifecycle marketing.” That’s a big term and it sounds really complicated. In a nutshell, customer lifecycle marketing is the process of [...]
6 Tips to Drive Engagement in the Mobile Era
According to Microsoft, the average human attention span has shrunk to less than that of a goldfish (8 seconds). How do we rise to the challenge of analyzing the sentiment [...]
The Feedback Loop – How to Improve Your Marketing
You sell great products or provide a much-needed service. You feel great about it and you embrace your avid fans. You think you know what customers really want but some [...]
3 Easy Steps to Creating a Customer Profile
“If you build it, they will come,” is a swell line for a blockbuster movie, but it really doesn’t fly in the business world. In our competitive environment, you need [...]
What Do Customers Really Want?
... Just Ask. Think back to your earliest memories of being asked about your preferences. Peanut butter and jelly sandwich or hot dog? (Cut into a gazillion pieces for [...]