10 Hacks to Improve Marketing Productivity
Generally your day starts with a phone buzzing with notifications. Emails, Twitter, Facebook, LinkedIn, and your calendar are all blowing up before you even roll out of bed. Our attention [...]
Bulletproof Buttons – Protect your CTA
Don’t let your CTA go missing when images are turned off in email. Use bulletproof buttons. We spend so much time carefully crafting our email marketing messages and following best [...]
6 Tips to Drive Engagement in the Mobile Era
According to Microsoft, the average human attention span has shrunk to less than that of a goldfish (8 seconds). How do we rise to the challenge of analyzing the sentiment [...]
Dynamic Content – Winning with Email
Email marketing is one of the most powerful channels you can use for delivering targeted content to your customer base. Even in its most basic form, email marketing can produce [...]
Video in Email – Driving Customer Engagement
We’re all looking for ways to increase engagement with our emails. Best practices like personalization and dynamic content are very effective. But you want to kick it up a notch [...]
Is Salesforce Connections Free?
No. Salesforce Connections is (usually) not free. It was in 2015, but let's call it a fluke since they were merging with ExactTarget. Salesforce is a world-class CRM and their [...]
7 Marketing Tips to Stay Ahead
The last 3 years have seen an upheaval in the marketing world. The disrupters are being disrupted and you need to reinvent yourself constantly. What isn't changing? Not much. But [...]
5 TED Talks to Inspire Marketers
We are constantly trying to think of ways to become better marketers. TED Talks are thought-provoking brainfood and we’ve compiled some great ones for your viewing pleasure. TED Talks are [...]